The ecommerce market is growing rapidly and becoming more accessible than ever before. As technology continues to improve, new trends tend to appear. For entrepreneurs, both new and experienced, it is important to know what the future of dropshipping holds for them.
In this article we will discuss the dropshipping trends 2020 has prepared for ecommerce entrepreneurs.
The ecommerce market today
As we’ve mentioned above, the ecommerce industry is growing incredibly fast. This is demonstrated by the number of internet users actively purchasing products online. According to the statistics, even back in 2016 58.3% of Internet users around the world have bought something online. And in the next few years, this number is expected to increase even more, up to 65%.
If you’re thinking about starting your own business, but still have second thoughts for some reason, consider this information, as right now is the best time to start and develop a dropshipping business. The ecommerce market is growing rapidly and the best part is, you can grow with it.
What dropshipping trends to focus on in 2020?
With that being said, let’s look at what dropshipping trends 2020 will be like.
- Brands are taking on a more simplistic approach
As strange as it sounds, internet users are facing the problem of an excessive amount of offers. Many entrepreneurs have noticed this and have come up with a solution. They started to focus on minimizing the aesthetic of their businesses. Now, many businesses prefer to focus on a specific product or niche rather than supplying their store with an overabundance of offers. This approach helps improve the customer experience. Consumers now don’t have to overthink the buying process and make purchasing decisions much easier.
To get the most out of this method, brands need to make sure that everything from their offerings to the website’s design reflects their core message.
Now, to follow this strategy or not is every entrepreneur’s personal choice. Though, it should be stated that administering this method can be done in several ways.
For example, you can start your business by selling a limited number of items to a very narrow audience. However, as the sales increase and your business becomes more successful, you can expand your product catalog and offer more items and goods to a broader audience.
- Reach out to influencers
When deciding to purchase a product or not, many consumers turn to the help of influencers. Influencers provide reviews and share their opinions on various products depending on their niche of expertise. As they have large audiences, you can view influencers as an essential part of any marketing strategy. Studies show that approximately 49% of consumers turn to different influencers before making a purchase.
Cooperation with influencers with a large following who are popular in your niche can bring major benefits to not only you but to them as well. Currently, it is one of the most effective ways to increase awareness of your products and services as it provides you with another channel to share your brand and the products that you offer.
- Including user-generated content into your promotional strategy
Social media platforms are just great. They provide so many opportunities for establishing your brand’s identity and creating a platform for communicating with an audience. And this source of communication can be used to create relevant content for your following. It can include photo and video reviews or feedback on products and services that other customers have purchased from you.
Including this type of material in your social media content can increase your brand’s credibility and bring a sense of authenticity. This helps potential customers make a decision much easier, as they see previous experiences of other users. What’s more, about 64% of social media users search for user-generated content before purchasing a product.
There are lots of examples of famous brands creatively using user-generated content. This not only helps improve brand recognition but increases the engagement of social media users, which in turn allows the company to use more user-generated content.
- Customized shopping
Making a more customized shopping experience means giving the customer what they want. As practice shows, a personalized approach increases revenue by as much as 10%. This kind of approach has lots of major benefits. It helps a consumer feel more appreciated, creates a connection with the brand, and generally improves the overall shopping experience. Thus, many customers are more likely to add more products to their shopping carts and return for future purchases.
A more personalized shopping experience tends to make customers more satisfied and loyal to the brand. So, if you were looking for a way to grab the attention of new and old customers, this is a great strategy.
- Availability on all devices
Let’s of course not forget the fact that nearly everyone nowadays has a smartphone or a tablet. More than half of online purchases are being made through a mobile phone. So, in 2020 it is essential to provide smooth user experience to internet users accessing your store from any device.
These are the methods that you should take into consideration upon managing your business processes. Now, what other dropshipping trends await us?
Major dropshipping trend 2020: improving shopping experience
In 2020 we will see more technological trends implemented to ensure the best shopping experience for every customer.
You could have noticed that many online retailers have already begun implementing Augmented Reality to improve the shopping experiences of their customers. What is augmented reality? Imagine you want to buy a pair of shoes, but you don’t know how they’ll look on you since you can’t physically touch them or try them on. Well, that’s where augmented reality comes in. With the help of your camera phone, you can virtually try on the shoes and get an understanding of how they look on you. And the same can be done for many other products. Want to see how a couch will look like in your living room? Augmented reality will help you see it virtually.
Another popular feature that people are going to start using more and more will be voice search. It’s already being implemented by many online retailers, and as technology continues to improve, so will voice search. This will undoubtedly make shopping much faster and easier.
Chatbots are another component many online stores are incorporating to help users. Think of them as an assistant that is available at any time that will help you pick out the best possible offer and provide you with any needed information.
Niches that will dominate dropshipping trends 2020
If you’re wondering what niches and products to look out for in 2020, don’t worry, we’ve gathered a list specifically for you.
- Power tools
Power tools have been demanded for some time now and the trend doesn’t seem to slow down. The products of this niche are especially looked out for during the Black Friday and Cyber Monday events. Take this into consideration before adding these products to your online store.
- Equipment for technology
The demand for supplies in the tech industry isn’t decreasing any time soon. And that’s understandable, with innovations being created every day and the market increasing accordingly.
- Drones and supplemental products
Many have already caught on to this trend, although that doesn’t mean there is no room left for you. And with the demand rising exponentially, you can always find the right audience. There are all kinds of drones you can sell: professional, remote-controlled, or mobile ones. You can even focus on the accessories for them. There are many varieties for you to choose from.
If that’s not enough, then here is the list of products that can become dropshipping trends in 2020:
- Neck Phone Holder
- Magnetic Charging Cable
- Pocket Language Translators
- Portable Mini Air Conditioner
- Waterproof Shoe Protectors
- Deshedding Pet Gloves
- Desktop Punching Bag
- Wireless Charger
- Car Phone Holders
- Scalp Massager
- Digital Infrared Thermometer Gun
- Instrument Repair Tool Kit
- Electric Flea Comb for Puppies
- Multifunctional Plastic Knife Block Stand
- Mini USB Electric Vacuum Cleaner
Hopefully, you found this article informative and the provided information will prove to be useful in your business ventures. There are tons of dropshipping trends 2020 has to offer, though it is important to keep in mind that you can’t just blindly add certain items or follow various trends and expect immediate results. Focus on your customers’ wishes and suggestions. That way, you’ll ensure their satisfaction which in return will boost your store’s performance.
